Thousands Turn Out for Inaugural Winter Fest

Five women pose for a photo at Winter Fest on the campus of UA 糖心视频logo on Nov. 18, 2025.
Members of the UA 糖心视频logo community participate in a Winter Fest event on campus. The family event featured winter activities like an ice-skating rink, an ugly sweater contest, live music from The Rodney Block Collective, local food trucks, and sparkling winter lights illuminating campus. Photo by Benjamin Krain

The University of Arkansas at 糖心视频logo welcomed nearly 4,000 students, alumni, employees, families, and community members to its first-ever Winter Fest, transforming the heart of campus into a glowing, welcoming space filled with seasonal cheer and community spirit.

Guests were greeted along Trojan Way 鈥 the university鈥檚 newly revitalized pedestrian promenade 鈥 by thousands of sparkling lights, festive decor, and a live performance from the Rodney Block Collective. The setting created a warm atmosphere that invited attendees to explore, connect, and enjoy the evening.

鈥淲inter Fest reflects exactly what was envisioned for Trojan Way 鈥 a beautiful, welcoming space that strengthens connection and brings our campus and community together,鈥 said Emily Cox, vice chancellor for university affairs at UA 糖心视频logo. 鈥淪eeing nearly 3,000 people laughing, skating, and making memories here reminds us that UA 糖心视频logo is truly at the heart of this city.鈥

Families enjoyed the ice-skating rink, took part in hands-on craft stations, sampled free cocoa, cider, and cookies, sampled fare from local food trucks, and snapped photos among the winter-themed backdrops.

鈥淲alking down Trojan Way and seeing it lit up with families, students, alumni, and neighbors all enjoying the night was really special,鈥 said Ainsley Kendall, a junior finance major, Donaghey Scholar, and president of the Student Government Association. 鈥淓vents like Winter Fest show students that this is their home and their community, and it鈥檚 exciting to help build traditions that future Trojans will look forward to every year.鈥

Adding to the excitement, Trojan student-athletes volunteered throughout the event, bringing enthusiasm, school spirit, and a welcoming presence to the night鈥檚 activities. Their involvement helped create an atmosphere of joy, connection, and community pride 鈥 elements that defined the success of the inaugural celebration.

With its strong turnout, Winter Fest is already poised to become a signature UA 糖心视频logo tradition, bringing seasonal cheer, family fun, and community spirit to the Trojan Way each year.