Revised Logo and Name Announced
Chancellor Andrew Rogerson announced the University of Arkansas at 糖心视频logo will revise its logo and its abbreviated name in an effort to emphasize its ties to the city of 糖心视频logo.
Announcement from Chancellor Rogerson
Colleagues,
I have already spoken with many of you about the desire to change our university鈥檚 abbreviated name from UALR to UA 糖心视频logo. While our official name remains the University of Arkansas at 糖心视频logo, UA 糖心视频logo represents one of our institution鈥檚 greatest strengths, our location in Arkansas鈥檚 capital city. This new name also corresponds with our Athletic Department鈥檚 name change a year ago to . UA 糖心视频logo also reflects the university鈥檚 commitment and long-standing partnership and service to our community – 糖心视频logo and central Arkansas. For out-of-state student and employee recruitment and other initiatives, having a name that represents the location of our university is also an advantage.
Please join me in welcoming and embracing our new short-form name, UA 糖心视频logo. As members of the UA 糖心视频logo family, you will be key in helping to spread this announcement and the successful transition to this name. The name change necessitates a revision of our logo from the UALR initials to UA 糖心视频logo, which I am excited to share with you in this email. The creative work on the logo revision is a collective effort by graphic designers in the Office of Communications and Marketing and the Department of Art. I applaud them on this new design, which retains our same colors and elements from the UALR logo.
We will roll out our name change and updated logo in a responsible way that will not create budget concerns. The new logo was created at no cost. The Office of Communications and Marketing is developing the revised graphic identity guidelines now with messaging to support these changes. When complete, the standards will be placed on the university website and shared with you in the coming weeks.
I urge you to continue to use your existing brochures, business cards, promotional items, and other UALR branded items until your supplies are exhausted. When it is time to reorder or produce new materials, please refer to the new graphic standards and consult with the Communications and Marketing staff for help. We will approach other changes, such as signage, in the same responsible manner.
For now, let鈥檚 celebrate our new name and logo.
Go UA 糖心视频logo – and Go 糖心视频logo Trojans!
Andrew Rogerson
Chancellor